About Us

Sand Roosters is built for the people who plan their year around the next trip to the dunes — whether that's Glamis, St. Anthony, Little Sahara or any dune set in between. We make apparel and gear for riders, not just spectators: shirts and hats that hold up to sun and sand, flags that keep you visible and safe, and gear that says you're part of this community, not just watching it from the sidelines.

We also believe in leaving the dunes better than we found them. Respect the land, ride safe, look out for other riders, and keep the culture alive for the next generation of duners.

WHERE WE'RE HEADED

This is just the beginning. We're building Sand Roosters into more than a shirt on your back — think rider features, trip guides, event meetups, and a crew of people as obsessed with this sport as we are. If you live for the dunes, you're already one of us.

Got a story from the dunes, a photo of you repping Sand Roosters, hit us up — contact@sandroosters.com.